Society expects businesses to be trustworthy and transparent. Companies are concerned about their corporate reputation – and rightly so. A good reputation makes it easier to find business partners, build market share, increase shareholder value and attract talented personnel. Hill+Knowlton Strategies’ Corporate Practice excels in changing and enhancing corporate and institutional reputations.
M&A / IPO Communications
Hill+Knowlton Strategies is the leading Financial M&A / IPO communication advisory agency in the Dutch market and advises Management Boards and Supervisory Boards of national and foreign companies.
The ability to read the political and social agenda can be crucial in determining how an organisation performs and even whether or not it survives. To achieve growth, development and marketing aims, and sometimes simply to survive, large international organisations, national trading companies, NGOs and social institutions all need to know what decisions are being made in the Hague and how to influence the decision-making process.
A preference for a successful consumer product is inextricably linked to a preference for the company behind it. Corporate Marketing is therefore one of Hill+Knowlton Strategies’ most important core activities.
Shareholders determine the value and financial clout of listed companies. Institutional and private investors are heavily influenced by the opinions of analysts who are thought to provide reliable professional advice on listed companies. Hill & Knowlton consultants help clients develop and maintain a sound relationship with analysts and external stakeholders.
The credit crisis has turned the peaceful world of pensions on its head. Directors and managers are faced with issues of enormous social impact. Participants, the media and the AFM all call for greater transparency while the DNB demands more security and less risk, as do those entitled to the pensions. Quarterly lists of cover percentages, indexation, yields and costs only add to the pressure.
What does your company excel at? What are the essential advantages of your product or service? What is the essence of your company’s new vision for the future? Clear wording of key messages about products and organisations calls for a keen professional eye and a great deal of experience.
Companies spend billions of euros on the careful development of a sound reputation. Yet all of their efforts can be wiped out in seconds by a fault in a product, fraud, system errors, attacks by hackers, industrial action, fire, industrial incidents and other unfortunate and unforeseen events.
The organisation and sponsoring of sports, cultural or social activities might seem very simple: the organisation provides the financial resources, and the event will generate positive media attention.
How do I protect my organisation’s reputation now my brands and products seem to be discussed all the time? How do I reach consumers and business clients at a time when simply thinking in terms of trusted target groups no longer seems relevant?