Communication with different stakeholder target groups has to be coordinated. Separate approaches to separate target groups are doomed to failure. For roles change. Someone you address as a consumer today may be an entrepreneur or business customer tomorrow – and vice versa.
And now more than ever before consumers and employees are engaging directly with companies, government organisations and institutions via blogs and social media.
When developing and implementing stakeholder communication Hill+Knowlton Strategies strongly advocates integrated programmes that convey the same message at different levels, devoting maximum attention to coherence and alignment. Hill+Knowlton Strategies has developed and implemented successful multi-stakeholder communication programmes for telecom companies, industrial enterprises and food manufacturers among other companies.
Our counselling of Vattenfall in the acquisition of NUON illustrates the result of good stakeholder communication.