Media & Entertainment
If there is one industry in which developments happen rapidly, it is the media and entertainment industry. The constant creative and technological innovation keeps manufacturers on their toes, but at the same time it also presents a massive communication challenge.
Consumers are not that interested in technological innovation, but they are interested to know what innovation can do for them. How it can make their lives easier or more interesting.
In presenting the products and brands of its clients Hill+Knowlton Strategies is faced with the challenge of depicting function in a way that generates emotion and preference, while also delivering business impact that translates into growing revenues and market shares.
Recent clients include Telegraaf Media Group, Foreign Media Group, RTL and Sanoma.