Today’s consumers are increasingly discerning about what they eat and drink. They are better informed of the risks of obesity-related disorders, such as cardiovascular disease and diabetes. And the government has also stepped up the pressure, with legislative and regulatory requirements that do little to simplify communication about food products.
Hill+Knowlton Strategies’ expert consultants know how to navigate the playing field of food communication. They make sure that clients are aware of the leeway they have within the law and their moral obligations when conducting consumer campaigns. They know how to influence decision-makers and how to appeal to government agencies, health organisations and pressure groups. In the midst of all these forces and influences they are able to bring your product or brand to the attention of large and/or niche target groups.
In the recent past Hill+Knowlton Strategies has generated attention for various food brands including: Nutricia, Olvarit Peutermenu, RedBand