21 November 2014

Festive Season starts with Turn on the Lights

The Dutch festive season has started off festively on the 20th of November with Turn on the Lights by our client de Bijenkorf.
Turn on the Lights Hill+Knowlton Strategies
Five international theatre acts performed on the squares in front of de Bijenkorf stores in Amsterdam, The Hague, Rotterdam, Eindhoven and Maastricht, culminating with the lighting of the festive lights on the store facades. Now, de Bijenkorf is ready to give everyone in the Netherlands the unforgettable festive feeling.

Spectacular performance by La Fura Dels Baus in Amsterdam
At the stroke of 7.30 PM, Mayor Eberhard van der Laan conducted the opening of Turn on the Lights on the Dam Square in Amsterdam. Simultaneously, this was done by his colleagues in the other four shopping cities. After the opening, the Spanish theatre company La Fura Dels Baus performed on Dam Square in front of about 20,000 visitors. A spectacular part of the show was the ‘human net’, in which Circus Arts students and Dutch musical star William Spaaij participated. Many thousands watched along through livestream on deBijenkorf.nl, telegraaf.nl and the UPC event channel.
There were performances in the other cities as well that were visited by many. The lighting of the festive lights on the facades of de Bijenkorf stores and a spectacular fireworks show marked the highlight of the evening.

An impression of Turn on the Lights you will find here.