Karl has more than 20 years’ experience in corporate communications, media relations, reputation management, branding and journalism. Since 2005 Karl has worked with a series of multinationals, advising management boards on communications issues and developing international corporate communications and corporate reputation programs. As a former journalist, Karl offers critical insights into the communications challenges and opportunities facing companies and helps their leaders translate those insights into action.
Karl led an international network of communicators at Ahold designing communications for a major divestment program and addressing reputational issues after the food retailer’s financial scandal. He was also part of the team that established the company’s sustainability strategy. At ING, Karl worked on the spinoff of the financial giant’s insurance business that created NN Group, including the development of reputation and branding programs to establish the new company’s asset manager and its brand with stakeholders around the globe.
Karl set up the Philips Lighting after its divestment from Royal Philips and developed a thought leadership program for the newly independent company. He was also part of the core team that rebranded Philips Lighting to Signify in 2018, leading multi-stakeholder communications across more than 100 countries.
Before moving to the Netherlands in 2002, Karl worked as a journalist in the former Soviet Union, writing for outlets including Agence France Presse and Reuters on topics ranging from politics and economics to aviation and energy. At Reuters in Amsterdam he covered Dutch listed companies, including ABN Amro, Ahold, Akzo Nobel, DSM, ING, Shell and Unilever. Karl is a naïve English speaker and fluent in Russian and Dutch.
Karl holds a bachelor degree (BA) in Russian and English from Boston Univerity and has completed the course work for a master’s degree in Corporate Communication (MSc) at the Rotterdam School of Management at Erasmus University.
phone: +31 20 404 47 07